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Studying the Factors Affecting Supply Chain Management and Provide proper Strategies for Improving it (Case Study Poultry Farming Industry)

Shahram Gilaninia, Hossein Ganjinia, Omidreza Alihosseini

Discuss the concept of supply chain , as a practical field today is one of the major issues in the field of public management and on this basis, by sum of its evolutionary process, that rooted in the socio-economic life of the human community, provided situation that in fast and competitive business world of today, Supply chain management by using the principles and basic concepts of supply chain, it could bring achieved progress atmosphere in type of business that 30 years of its achievement is equal to 5000 years of human performance. Understanding the principles of supply chain management and proper utilization of it during poultry industry chain, is the subject of current study. In five chapters separately described and finally review and conclude about it, and finished it suggestions to provide a complete model of supply chain in poultry industry and provide solutions for propelling huge ships rudder in poultry industry. To assess research hypotheses questionnaires were distributed to active companies in the poultry industry in Rasht city and 70 senior managers, middle managers and industry experts participated in the study. The results indicated that among characteristics of supply chain strategy, relationships with supplier strategy, has the maximum relationships with organizational performance of companies operating in poultry industry.