Shweta Singh, Sharma SK, Vijendra Chaturvedi, Upadhyay RK, Puneet Singh Chauhan , Mahesh Pal Tewari SK
Bixa orellana L., commonly known as ‘Sinduri’ and ‘Annatto’, is a monotypic genus of the family Bixaceace. It is native to Central America and tropical South America but now-a-days naturalized in Indian-subcontinent. The plant is chiefly valued for its carotenoid pigment, Bixin, the principal coloring matter present in the seeds . Bixin, is a carotenoid carboxylic acid, harm less organic dye, used as a red-orange dye for coloring rice, cheeses, soft drinks, butter, cosmetics and soup, not only in food products but also in the textile, paint, and cosmetic industries