Дхирадж Мандлой*
COVID-19 ??????? ?? ???? ????? ?? ???? ??????. ?????? ? ?????????? ???????? ??? ??????? ?? ????? ????????, ????? ??? ?????????????? ????? COVID-19. ? ???????? ??????????? ??? ????????? ????????? ????? ?????????, ????? ??? ?????? Direct to Consumer (D2C), Omni – channel performance ? ?. ?. ????????, ??????? ?????????? ????????? ??? ?????????, ?????? ?? ???? ???????? ????????????. ?????????????????? ????????, ????????? ???????????? ? ???? ? ????????? ???????? ??????? ????, ??????? ?????? ????? ??????????? ? ?????????. ? ???? ?????? ?? ?????????? ???????????????? ??? ??????? ???? ? ????????? ??????????????????? ??????????????? ??????? (FMCG) ? ????????? ???????? ????? ? ??????????? ????????? ? ???????? ?? ???? ?????? ? ????????????? ?????????, ??????? ???????? ?????? ????????, ????? ??????? ????? ?? ???? ????????.